The hard part of doing music for a living, is learning to
move through the transitions of being an artist. Every artists’ story is
somewhat the same. At an early age some sort of epiphany is experienced where
consciousness meets Pop Culture and desire. Then the fuse gets lit for the
artists to start experimenting with the basics of music. Joining a music class
at school, having older siblings or cousins that have records you have not
heard of.
Along the way many artists are shaped by emotional adversity
of some kind. Whether it be the Father son conflicts that drove an artist like
Prince, or maybe the tragic early deaths of the Mother figure, as in the case
of John Lennon and Paul McCartney. It often serves as a catalyst for the artist
to engage in intellectual curiosity, create and strive for success. The
intellectual curiosity soon turns into amateur attempts to create and emulate
the artists that the kids hear and that gets their neurons firing on all
cylinders. There is no recorded evidence of any artist with a track record of
note, avoiding this paradigm. E4T is no exception to this rule.
Formed in the Borough of Brooklyn and backed by the up and
coming Pretty Money Record label, we have an engaging new artist here. E4T stands for “Everything for Teddy”. Teddy
was the cousin of E4T rapper Milly H. and Teddy apparently was one of their
earliest fans and supporters who was so excited by what his Cuz was doing, that
he kept on asking them to write a song for him.
After his tragic death Milly H. and his E4T band mate, Sleepy Hoolie,
decided to keep Teddy around and alive with the name of their musical union.
Out of this mission comes the track How Do I Lose. It is a good question! Does one lose by going
through the creative process to the end point of having a record to sell? I do not think so in this case. There is a
lot here to make the case that if this act stays together and keeps focused on
creativity, they soon could be experiencing success. Only time will tell if this act will fulfill
the promise shown in this release. We are going to be keeping an eye on E4T, as
should you!
